I'm Nick Conley. I spent 10 years building a hardscape company before going all-in on marketing, AI, and tech. Now I share what actually works.
I've been on both sides of this. I hired agencies as a contractor. Most of them overpromised and underdelivered. So I taught myself, got better results, and eventually made it my career.
Marketing plays a real part. But the business owner still owns pieces of the pie no agency can touch. Your reputation. Your follow-up. How you show up on the jobsite.
Blue Collar Techy is for contractors who understand that.
Real tools and workflows I test on real businesses. If it's hype, I'll tell you.
Google Maps, service pages, reviews. The stuff that makes your phone ring. Plain English.
CRMs, automations, follow-up. What to keep, what to drop, and how to stop paying for tools you barely use.
What I'm building, testing, and learning. Wins, mistakes, and the stuff I'd tell a buddy after work.